Loom.co
Freelancing Platform
End-to-end User Experience | Roles: Research, User + System Flows, Product Design, UI Design, Product Strategy, CRM + Email Strategy, Copywriting, Project Management (It's a small startup)
Years: 2016-2018
Background
Loom was an online freelancing platform where individual entrepreneurs and companies are matched with freelance talent and can hire them in exchange for cash and equity compensation. In 2016, my team started with an idea, spent two months researching, designing, building, testing and launching our MVP, then began to grow and cultivate what is now a community of over 10,000 users globally.
Establishing a culture of efficient design
As the lead (and only) designer at Loom, I worked hard to establish a culture of collaborative, cross-functional, user-centered design. Our collaborative design process was established during the design and launch of our MVP, and provided a foundation for how we approached future problems at Loom. As a very lean product team working on a complex product like Loom, we were forced us to continually evolve our internal processes for maximum efficiency. We maintain an interactive style guide to increase the speed from sketch to design to production. We spend most of our time at the whiteboard, sketching solutions as a team. We reduced the need for time-consuming annotated wireframe and design documentation, as our development team adapted their process to work directly from Invision prototypes. The result was a streamlined workflow that allowed us to regularly design, build, release, test and iterate.
User + System Flow Sketches
User-focused Product Design
My role at Loom was first-and-foremost to advocate for the needs of our users. I championed the importance of regularly analyzing our analytics and talking with our users to understanding their needs and pain points. Analytics and user feedback shaped Loom into a more valuable tool through product enhancements like our freelancer-employer matching system, freelancer search, invoicing and payments, more efficient signup and project posting flows, improved user profiles and a personalized user dashboard. The successes we’ve achieved along the way are a direct result of putting the needs of our users first, and our collaborative design and development process.
Read more about the freelancer-employer matching system - Loom Blog: Freelancer Matching
Read more about our invoices and payments system - Loom Blog: Invoices and Payments
Read more about expanding freelancer disciplines and profile updates - Loom Blog: Designers on Loom
Work Examples
Below is a very small sampling of the documentation and designs I’ve created during my time at Loom. View the live site at Loom.co to see the latest.
User + System Flow Diagrams
Featured Paged Designs
Do you want to talk more about the Loom product journey, my process and what I've learned along the way? Get in touch.